Privacy Policy for PrimePlay

Welcome to PrimePlay. This Privacy Policy describes how PrimePlay collects, uses, and shares your personal information when you visit or make a purchase from our site. We are committed to protecting your privacy and ensuring transparency in our data practices, in compliance with the General Data Protection Regulation (GDPR) and other applicable data protection laws.

1. Information We Collect

When you visit our online platform, we collect certain information about your device, your interaction with our site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, "Personal Information" refers to any information that can uniquely identify an individual.

1.1 Device Information

• Examples of Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with our site.
• Purpose of collection: To load our site accurately for you, and to perform analytics on site usage to optimize our site.
• Source of collection: Collected automatically when you access our site using cookies, log files, web beacons, tags, or pixels.
• Disclosure for a business purpose: Shared with our processor Shopify and other service providers (e.g., analytics providers).

1.2 Order Information

• Examples of Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.
• Purpose of collection: To provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
• Source of collection: Collected from you.
• Disclosure for a business purpose: Shared with our processor Shopify, payment gateways, shipping partners, and other service providers.

1.3 Customer Support Information

• Examples of Personal Information collected: name, email address, phone number, and any other information you choose to provide relating to your inquiry.
• Purpose of collection: To provide you with customer support and resolve any issues.
• Source of collection: Collected from you.
• Disclosure for a business purpose: Shared with our customer service platform providers.

2. Lawful Basis for Processing

Under the GDPR, we process your personal information under the following lawful bases:

• Your consent (e.g., when you subscribe to our newsletter).
• The performance of a contract between you and PrimePlay (e.g., processing your order).
• Compliance with a legal obligation (e.g., tax records).
• To protect your vital interests or those of another natural person.
• For the performance of a task carried out in the public interest.
• For our legitimate interests, provided your fundamental rights and freedoms do not override those interests (e.g., for fraud prevention, improving our services).

3. How We Share Your Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

• We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
• We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

4. Behavioural Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

• We use Google Analytics to help us understand how our customers use the site. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
• We share information about your use of the site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

• FACEBOOK - https://www.facebook.com/settings/?tab=ads
• GOOGLE - https://www.google.com/settings/ads/anonymous
• BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

5. Use of Cookies

Like many websites, we use cookies to help us improve the site and provide you with a more personalized experience. Cookies are small data files that are placed on your device or computer and often include an anonymous unique identifier.

• For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.

6. Your GDPR Rights

If you are a resident of the European Economic Area (EEA), you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information below.

Your rights under GDPR include:

• Right to be informed: You have the right to be informed about the collection and use of your personal data.
• Right of access: You have the right to request access to your personal data and information about how we process it.
• Right to rectification: You have the right to have your personal data corrected if it is inaccurate or incomplete.
• Right to erasure (right to be forgotten): You have the right to request the deletion or removal of your personal data where there is no compelling reason for its continued processing.
• Right to restrict processing: You have the right to block or suppress the processing of your personal data in certain circumstances.
• Right to data portability: You have the right to obtain and reuse your personal data for your own purposes across different services.
• Right to object: You have the right to object to the processing of your personal data in certain circumstances, including direct marketing.
• Rights in relation to automated decision making and profiling: You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you.

As we are based in the United Kingdom, we are the data controller of your personal information.

7. Retention of Data

When you place an order through our site, we will retain your Personal Information for our records until you ask us to erase this information or until it's no longer necessary for the purposes for which it was collected. For more information on your right of erasure, please see the ‘Your GDPR Rights’ section above.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

9. Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by post at the details provided below: